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Cookie Policy

This Cookie Policy (“Cookie Policy”) describes how SumUp Payments Limited, authorised Electronic Money Institution regulated by the Central Bank of Ireland, and our affiliates and subsidiaries (collectively “SumUp”, “us”, “we”, or “our”) use cookies for our website “SumUp Academy”.

When you visit or interact with the SumUp Academy site, we, or our authorised service providers may use cookies, web beacons, and other similar technologies for storing information to help provide you with a better, faster, and safer experience and for advertising purposes.

What are cookies, web beacons, and similar technologies?

Cookies – Small text files (typically made up of letters and numbers) that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser. Cookies serve a variety of functions, like enabling us to remember certain information you provide to us as you navigate between pages on the Site. There are several types of cookies: Session cookies expire at the end of your browser session and allow us to link your actions during that particular browser session. Persistent cookies are stored on your device in between browser sessions, allowing us to remember your preferences or actions across multiple sites. First-party cookies are set by the site you are visiting. Third-party cookies are set by a third party site separate from the site you are visiting.

Web beacons – Small graphic images (also known as “pixel tags” or “clear GIFs”) that are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked. We may use web beacons on the Services to compile statistics about usage of websites and the success of our marketing campaigns.

Flash Cookies – Technologies that store more information in your browser or device than cookies (also known as locally-stored objects), that are used on websites for purposes similar to cookies. We may use the terms “cookies” or “similar technologies” interchangeably in our policies to refer to all technologies that we may use to store data in your browser or device or that facilitate our automatic collection of personal information or help us identify you in the manner described above.

Why do we use cookies, web beacons, and similar technologies?

Generally, we use these technologies for several reasons, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, enabling you to keep items in your shopping cart, letting us analyse how well our website is performing, and improving your experience. Some cookies are required for technical reasons in order for our Services to operate. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Site. For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Services and to otherwise improve the functionality of the Services. Finally, third parties serve cookies through our Services for advertising, analytics, and other purposes. What types of cookies we are using for SumUp Academy are described in more details below.

What cookies do we use?

Essential. These cookies are necessary to the operation of our Services and to use certain features, such as technologies that allow you access to our Services, identify irregular site behaviour, prevent fraudulent activity and improve security, or that allow you to make use of our functions such as shopping carts, saved search, or similar functions. Because these cookies are strictly necessary to deliver the Services, you cannot refuse them without impacting how our Services function. You may be able to block or delete essential cookies by changing your browser settings.

Google Tag Manager

Performance and Analytics, Personalization, and Security. These cookies help us assess the performance of our Services, including to help us understand how our visitors use our Services, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our Site content, applications, services, or tools. For example, we use cookies to get insights regarding users and Site performance, such as page speed or to help us customize our Site and Services for you in order to enhance your experience.

Google Analytics

How do I manage cookies, web beacons, and similar technologies?

To opt-out of the use of third-party advertising-related cookies and web beacons, see the section ‘Ad Networks and Exchanges operated by authorised third parties’ below. Opting out of third-party advertising-related cookies and web beacons as described below does not necessarily mean that you will not see our advertising on third party websites – only that this advertising will not be targeted to you through the use of third-party cookies, web beacons or related technologies. If you would like to opt-out of all other types of technologies we employ on our sites, services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browser or device permits. For further information on deleting, disabling or blocking cookies, please visit

Use of these technologies by authorised third-party service providers We may work with third-party companies, commonly known as service providers, who are authorised to place third-party cookies, web beacons, or similar technologies for storing information on our sites or in our services, applications, and tools with our permission. These service providers help us to provide you with a better, faster, and safer experience. These service providers may use these technologies to help us deliver our own content and advertising, and compile anonymous site metrics and analytics. We do not permit any of these service providers to collect any of your personal information on our sites or in our services, applications, or tools for their own purposes. These service providers are subject to confidentiality agreements with us and other legal restrictions on their use or collection of any personal information. Third party cookies are covered by the third-parties’ privacy policy. With the exception of the use of such technologies by our service providers or other authorised third parties, we do not permit any third-party content on sites (such as item listings, member-to-member communications, classified listings, comments, reviews, etc.) to include or utilise any cookies, web beacons, local storage, or similar technologies for tracking purposes or to collect your personal information. Ad networks and exchanges operated by authorised third parties for interest-based advertising We may use third parties, such as advertising networks and exchanges, to allow us to serve you advertisements. These third-party ad networks and exchange providers may use third-party cookies, web beacons, or similar technologies to collect information about your visit to our site and elsewhere on the Internet. They may also collect your device identifier, IP address, or identifier for advertising (IDFA). The information that these third parties collect may be used to provide you with more relevant advertising on our sites or elsewhere on the web. Third party cookies are covered by the third-parties’ privacy policies.

For more information on third-party advertising-related cookies, interest-based advertising, and how to opt-out of that practice by companies participating in industry self-regulation, please visit the relevant website below based on your country of origin:
Your Online Choices
About Ads

Cookie Policy Updates

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

Contact Us

If you have any questions about our use of cookies or other technologies, please email us at [email protected].